Marketing Automation Manager

Description

Development Integration – Remote (U.S. Based)

The Christian Broadcasting Network (CBN) is seeking a Marketing Automation Manager to lead and optimize our email and SMS marketing programs. This role will design and execute automated, data-driven communications that engage, disciple, and steward supporters across CBN’s multi-channel platforms. The ideal candidate is highly organized and results-oriented, using insights to strengthen supporter relationships, increase engagement, and advance CBN’s ministry initiatives including The 700 Club, Superbook, humanitarian relief, prayer, CBN Films, and digital outreach. Serving in this position facilitates ministry activities and contributes to CBN’s Biblical mission to advance the Gospel of Jesus Christ worldwide.

Requirement

The successful candidate will have the following qualifications:

• 5+ years of experience leading email marketing, SMS engagement, and marketing automation programs, or a combination of relevant education and professional experience
• Demonstrated ability to plan, execute, and manage large-scale digital communication programs serving diverse audiences
• Strong expertise in lifecycle marketing, segmentation strategies, personalization, and supporter journey development
• Proven success using marketing automation platforms and CRM systems to deliver targeted, data-driven communications
• Analytical mindset with the ability to evaluate performance metrics, identify trends, and drive continuous improvement
• Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities in a fast-paced environment
• Strong collaboration and interpersonal skills, with experience partnering across departments and working with both internal and external stakeholders
• Knowledge of email deliverability standards, mobile messaging best practices, and regulatory compliance frameworks, including consent management
• Proficiency in data analysis, reporting, and insight development to support strategic decision-making and leadership communication
• Self-motivated, detail-oriented, and able to work independently while contributing effectively as part of a team
• Experience in nonprofit, ministry, or faith-based settings preferred, with understanding of donor engagement and digital ministry communication
• Familiarity with enterprise marketing automation platforms such as Iterable or comparable systems preferred
• Demonstrated life application Biblical principles and practices in alignment with CBN’s nonprofit Christian mission

 

CBN is a global nonprofit ministry demonstrating the love of God by sharing the Gospel through digital content, traditional media, and humanitarian aid. CBN offers a professional and rewarding work environment, competitive salary, and benefits package to include healthcare for full-time positions.  If you meet the listed qualifications and are in agreement with CBN’s mission and purpose, please click apply or visit our CBN Job Board at www.cbn.com for application and benefit information.

We are unable to give full consideration to resumes without applications.